Monday, September 24, 2007

I want my reality TV

I've been writing a column for the Salt Lake Tribune's weekly publication In Utah This Week for more than a year now. Sure it's about reality television, but I try to work in a few life-lessons-learned commentary as well. Check it out:

Thursday, September 20, 2007

Go Saux

Yeah I've lived in Utah nearly all of my life and I became a Red Sox fan after meeting the man I would eventually marry, but I'm not your typical band wagon fan. First of all, it was Pedro Martinez who helped me sell my soul to the Saux. His gem against the Yanks in the '99 playoffs got me hooked. And I've had my heart broken by the Red Sox a couple of times: I suffered during the '03 playoffs when Boone hit a walk off that sent us home for the season. I cried when we were down 0-3 to the Yanks in the 2004 playoffs and I sat in shock when the Saux won the 7th game and eventually the World Series. And, in my book, if you know nearly all the players stats and refuse to pet your cat when Big Papi is at the plate because that might bring him bad luck, then you're a fan. Holla.

My blood, sweat and tears.

Yes, I spent some time debating whether or not I should capitalize the title of this entry. On the one hand, old school thinkers may gasp when they see the missing caps, and I don't want anyone fainting on me. On the other, most savvy marketing and advertising gurus know that caps aren't a requirement and they aren't shocked to see a period, either. Had I used an ellipses, you know, ..., at the end, I wouldn't blame anyone for closing this page in record time. But I didn't and you're still reading. Thank you.

Now that you're a little bit interested, let me tell you about my copywriting experience. After more than a decade as a freelance journalist and a public relations specialist, I tried my hand at copywriting and found myself really thinking about words. Now I cringe when I see terms like "ancient wisdom" and "that's just the beginning" because people, generally speaking, aren't stupid and they will tune out unless you talk to them, really talk to them. So, that's what I've learned how to do for my clients--the big and the small.

And I've had some big clients, like Microsoft and Verizon, but I've also had my share of small companies who are just as committed to creating the most intelligent, attractive, accessible marketing material possible. It's always a thrill to hit the mark on the head for a client, to know that the copy I've written is going to help their business.

I invite you to download and read my samples and if you think I can help your business, let me know. I promise not to waste your time with silly, out-dated, cliched content, but copy that reaches and excites your target audience.


A brochure for Interactive Intelligence:

A product script for Novell (click on view demo):